MANIFESTO

CAPITALIZE OVERCOME CONQUER

We believe brands today must be blind to borders and ever mindful of culture to be relevant and transcend!

Overcoming barriers, bridging brands and cultures.

It’s what we do. What all marketers must do.

This century is a fascinating paradox of opportunities and challenges,
and at Legion we are built and inspired to capitalize.

CREW

Eric León
Partner / Director of Multicultural Advertising

Eric “Master Chief” León is responsible for strategic planning and multicultural creative product. As a fourth generation “Madman”, the craft runs in his veins!

His career spans 25 years and two countries. His skills were forged at Leo Burnett (with both copywriter and art director qualifications) and McCann Erickson. He amassed dozens of creative awards before deciding these were of scant value to the real tasks of the advertising endeavor.

Fernando Sánchez Servitje
Partner / Director of Strategic Planning

Fernando (we call him Fer) heads up the marketing for the group. He is in charge of brand strategy and marketing insight.

Marketing insight is a treasured, all-encompassing asset to our team as it allows us to better appreciate our clients' business, needs and priorities.

Fer’s distinguished career began in Mexico, then continued in the US. He provided hands-on direction for global and continental brands like Bimbo, Barcel, Marinela and Tía Rosa as a marketer.